Alex Morgan Named Volkswagen Brand Ambassador

US footballer Alex Morgan has been unveiled as a brand ambassador for Volkswagen.

Alex Morgan for Volkswagen

US footballer Alex Morgan has been unveiled as a brand ambassador for Volkswagen and stars in the car giant’s new Inspire ad campaign, ‘highlighting how the athlete uses her platform to look out for the next generation of players and give back to the community’.

The U.S. women’s national soccer team is on a roll right now, winning its first two games of the FIFA Women’s World Cup. In their first match of the tournament, the U.S. team came away with a 13-0 win over Thailand, a game in which Morgan scored five times.

The collaboration between VW and Morgan also includes a TV commercial dubbed ‘Inspire’, featuring the Atlas SUV and a young girl who’s eager to replicate her idol’s moves on the pitch.

RELATED: Garmin Announces Kelly Holmes as Global Ambassador

“Alex Morgan is a strong, dedicated advocate for the sport of soccer, and has inspired millions over the past decade. Her efforts have proven when we pave the way for the next generation, we change their destination,” stated VW of America marketing exec, Jim Zabel. “Alex is a perfect brand ambassador for Volkswagen and will help us communicate our ‘Drive Bigger’ brand positioning, on and off the pitch.”

Morgan’s ambassadorship will continue through and beyond the striker’s probable return to the Summer Olympic games in 2020, with Volkswagen serving as automotive partner to U.S Soccer through 2022 – the automaker is committed to helping soccer become more popular in the United States.

As for VW’s ‘Drive Bigger’ campaign, the slogan isn’t meant to be taken literally, but figuratively, as in “driving something bigger than ourselves.” The German brand’s ultimate goal is to become carbon neutral on a global scale by the year 2050.

Blog Subscribe button

Other Blog Posts

Please provide as much information as possible.
Please list here any specific Talent in which you are interested, or a general description of your ideal Talent. Such as London based motor racing enthusiast. Must be under 30. Or Yummy Mummy etc.
We realise this information is sometimes confidential, however we need market sector as a minimum, such as Automotive, Cosmetic, Supermarket product, Gambling etc.
Please specify maximum budget in Euros, £ or US$ for Talent (a) for Shoot (b) for media usage, or for an event such as a Personal Appearance
For example, Asda Mums, teenage boys, car drivers, frequent holiday makers, afluent males 25-30.
If your enquiry is for a TVC or other media campaign please specify the Territory where this will be seen, such as UK only, all or parts of Europe, USA, Asia, Worldwide (specify countries).
If this enquiry is for an advertisement or endorsement, please specify which media will be used? Radio, TV, Satellite, Magazines, Press, Internet, Websites, Direct Mail, Email marketing, Outdoor (posters, bus stops, bus sides), In-store, POS, PR, Advertorials etc.
If this enquiry is for an advertising campaign or endorsement please specify the estimated media spend across all media, if known as this will have a direct bearing on the cost of the Talent.
If this enquiry is for an advertisement or endorsement please specify the proposed period of the campaign. i.e. 3 months, 6 months, 1 year. Option to renew beyond first year.
If not known or not yet decided please state Unknown. Otherwise please specify such as Central London, Europe, USA, worldwide location.
If not known or not yet decided please state Unknown. Otherwise give proposed date, or approximate date such as Mid-November, next year etc.
If you are not the decision maker for this enquiry please specify who is.
If this enquiry is for a Pitch please enter the date by which the information is required.

All information supplied concerning potential campaigns or bookings will be treated in the strictest confidence.

Leave a Reply

Your email address will not be published. Required fields are marked *

*