Mark Wright is starring in a new campaign for Cadbury Milk Tray and will be trained by the iconic Milk Tray Man in the ‘art of thoughtful gifting’.
In his new role, the reality star is being put through his paces by Milk Tray Man Patrick McBride to learn about the fundamentals of thoughtful gifting and how to go the extra mile to deliver the perfect box of chocolates.
Mark Wright is working with the Milk Tray Man to launch ‘Milk Tray-ning’ – a programme through which he will teach Britons the art of thoughtful gifting as new research reveals a ‘thoughtfulness gap’ between old and young.
Proving there is a Milk Tray Man in all of us Mark Wright is put through his paces by the iconic, black polo neck wearing hero who imparts his knowledge and suave demeanour on his apprentice.
Taught the true ‘Way of the Tray’, Mark successfully masters the art of thoughtfulness and learns how to go the extra mile to deliver the perfect box of chocolates to that special someone in his life.
“We’re really excited to be launching ‘Milk Tray-ning’ and giving ours fans the chance to learn the way of the tray from the master himself! As if this wasn’t enough, giving people the opportunity to have the Milk Tray Man join them on their mission we hope will drive excitement and thoughtful gifting across the nation.” – Steve Rich, Marketing Manager at Mondelez International
Now, just like Mark Wright, people across the country can learn about thoughtful, modern day gifting and be in with the chance of having the caring, daring, thoughtful hero and Master of the Tray – the Milk Tray Man – join them on their own thoughtful mission.