The copyright of images or video used herein are the property of Celebrity Group, or used with the permission of the copyright owners. Talent pictured herein does not necessarily imply any form of management or representation by Celebrity Group or that Celebrity Group was wholly responsible for a specific endorsement or activity. Celebrity Group works in partnership with many representatives of Talent and we are grateful for their permission to reproduce images and video on this website. Information on this site is provided as a free information resource to the Advertising, Marketing & Public Relations industry and is not intended for public use.
Countdown’s Rachel Riley has calculated the odds of finding love in a new promotional campaign for eHarmony.
As part of the 'Odds of Love' advertising campaign, they found that making simple changes to daily routines, such as going to the gym or taking up a hobby, can help increase someone's chances of meeting the right person.
RELATED: Kellogg’s Enlists Rachel Riley to Launch New Cereal Range
Rather depressingly, however, Riley calculates that the odds of finding love are 1 in 562.
This is compared to a 1 in 55 chance of becoming a millionnaire, and a 1 in 67 chance of having twins.
Rachel says, "I'm delighted to be working with eHarmony to help singles increase their odds of finding love. When it comes down to it, love really is a numbers game... Obviously joining an online dating site can make a huge difference, increasing the odds of finding love by almost a fifth. That said, so many sites don't do much beyond matching members on looks, location and interests, whereas eHarmony goes a lot further and matches its members based on key personality traits meaning that not only will there be chemistry - but a strong chance of high compatibility. This means, based on personality, you increase your odds of finding a happy, long-lasting relationship by 80 per cent."