GCDS enlisted LA based director and photographer Nadia Lee Cohen for its Spring Summer 2018 brand campaign, featuring Pamela Anderson, surrounded by the many cameos such as Brooke Candy, Leo Mandella, Caroline Vreeland, Lily Summer.
Celebrating all the friends and memes GCDS created during the past seasons, this ironic and fresh video is a statement of how violence should stay only in movie.
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Nadia Le Cohen comments, "When viewing the GCDS collection it suggested the wearer of these clothes would be rebellious, sexy and unafraid. Therefore, the film reflects this. It’s likely it won’t be a particularly easy watch for the average viewer (or your mum); but for me, it portrays an incredible sense of freedom represented through the characters and storyline. These inhabitants are free of the general niceties of socialization and have no inhibitions about how they want to express themselves.
"I owe it to GCDS and Giuliano for allowing me the creative freedom to run wild with the script and characters; I was able to create this hedonistic world of fabulously glamorous outsiders. The extremity of the looks was imperative to the story – there are some recognizable faces in there; therefore, it was important to create these alternate characters that allowed the models to escape themselves, embody their respective character and lose any form of self consciousness. The bleached brows, long yellowing nails and receding hairlines I owe entirely to my incredible hair, make up, nails and prosthetics team who made these transformations possible."