Paloma Faith stars in Boë Gin’s new ad campaign.
Paloma Faith stars in Boë Gin’s new ad campaign, where she ‘talks about the importance of standing out from the crowd and being unique; qualities she shares with the colourful look and taste of the Boë Gin family’.
Paloma has also developed a signature cocktail in collaboration with the Scottish gin brand, Paloma’s Boë, available in all UK bars stocking the product.
Director of Boë Gin, Andrew Richardson, commented, “Paloma is the perfect fit for the brand, sophisticated and yet stand out, and we are really excited to have her be a part of our biggest campaign to date. Her unique and authentic style is recognised the world over and gives us a great opportunity to introduce our flavoured gins to a bigger audience.”
The endorsement partnership forms part of a £400,000 summer marketing campaign for the blossoming gin brand, which recently reported a £1.1m increase in operating profits.
The brand’s first flavoured gin, Boë Violet, is available now to Scotmid retailers.