American influencer Olivia Jade stars in Reformation's latest autumn campaign, with the collaboration also supporting Yes Scholars, a nonprofit organisation dedicated to expanding college access for students from under-resourced backgrounds.
The campaign combines Reformation's seasonal fashion offering with a focus on sport-inspired styling, showcasing Olivia Jade in a series of looks that bring an athletic influence to the brand's signature aesthetic. The campaign highlights versatile pieces designed to move between casual, active and everyday settings.
Olivia Jade brings her established fashion influence to the campaign, having become known for her style and social media presence. Her involvement adds a contemporary, youth-focused element to Reformation's autumn offering while helping draw attention to the campaign's charitable component.
A spokesperson for Reformation commented: “People have been studying Olivia's outfits for a while, so we figured it was time she gave everyone a lesson in dressing for sport.”
Alongside promoting the new autumn collection, the campaign supports Yes Scholars and its work to help students from under-resourced backgrounds access higher education. The partnership therefore combines fashion and sport-inspired styling with a wider focus on educational opportunity.
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