Monica Bellucci for Fendi

Monica Bellucci for Fendi

Monica Bellucci Stars in Fendi's Latest Peekaboo Campaign

Italian model and actress Monica Bellucci features alongside personalities including Yara Shahidi and Valeria Golino in Fendi's latest Peekaboo campaign, photographed by Italian photographer Laura Sciacovelli.

The campaign puts the spotlight on Fendi's iconic Peekaboo handbag, with the creative concept drawing on the Italian luxury house's long-standing relationship with cinema and its connection to influential figures from the film world.

Bellucci brings her established connection to international cinema to the campaign, while Shahidi and Golino add their own perspectives and personalities to the series of portraits. The campaign brings together three recognisable figures from the worlds of film, fashion and entertainment to celebrate the enduring appeal of the Peekaboo.

Fendi unveiled the campaign across its social media channels, describing the project as an “ode to the House's deep connection to the world of cinema”. The campaign highlights the relationship between fashion and filmmaking, two creative worlds that have played an important role in Fendi's identity and cultural presence.

Through the latest Peekaboo campaign, Fendi continues to present the handbag as more than an accessory, using personal stories, cinematic references and distinctive personalities to showcase the design across different generations and creative backgrounds.