Michelle Visage for Penhaligon’s

Michelle Visage for Penhaligon’s

American television personality, radio host and drag culture icon Michelle Visage has been announced as the face of Penhaligon's latest Making Scents of It campaign, bringing her distinctive personality and unmistakable sense of humour to the British fragrance house.

Known for her outspoken opinions, bold personal style and long-standing connection to drag culture, Visage offers a recognisable presence for a campaign centred on fragrance and self-expression. Her appointment brings together the heritage of a traditional British perfume brand with a contemporary entertainment personality whose career has spanned television, radio and music.

Penhaligon's teased the collaboration on social media with a playful announcement, writing: “Penhaligon's are pulling up with an extra special guest. Ready to make scents of it?”

The message hints at a campaign that takes a light-hearted approach to fragrance, using wordplay to introduce Visage as its special guest. The Making Scents of It title creates an opportunity to explore perfume through personality, humour and storytelling, moving beyond conventional fragrance advertising.

Founded in London in the nineteenth century, Penhaligon's has built its identity around British perfumery, distinctive scent compositions and elaborate packaging. The house is known for fragrances inspired by people, places and stories, combining traditional craftsmanship with imaginative concepts. Its campaigns frequently draw on the brand's British heritage while presenting its products to modern audiences.

Michelle Visage's involvement brings a different energy to this established identity. Throughout her career, she has become known for her direct communication style, quick wit and confidence, qualities that have made her a familiar face to audiences across television and entertainment. Her presence offers the fragrance brand an opportunity to reach audiences who appreciate her personality as much as her work.

Visage is particularly recognised for her role as a judge on RuPaul's Drag Race, where she has become a central figure in the programme's international success. Her association with the series has connected her with a global community of drag performers, fashion enthusiasts and entertainment fans. She is also known for her radio work and her involvement in music and popular culture.

The partnership reflects a wider trend in beauty and fragrance marketing, where brands increasingly collaborate with personalities who bring a distinctive voice and an established audience. Rather than relying solely on traditional luxury imagery, campaigns can use humour, cultural references and recognisable talent to create a more conversational connection with consumers.

For Penhaligon's, the Making Scents of It campaign provides an opportunity to present fragrance through an entertaining personality-led concept. Visage's involvement adds a contemporary cultural dimension to a brand with a long history in British perfumery.

By pairing its heritage with Visage's bold public persona, Penhaligon's introduces its latest campaign with a playful invitation to explore the world of fragrance. The collaboration brings together individuality, humour and luxury, positioning scent as an experience that can be both personal and expressive.