Matt Edmondson Partners with Virgin Trains

Virgin Trains have teamed up with Matt Edmondson and has found that there is a clear divide between people in Britain when it comes to getting into the Christmas spirit.

Matt Edmondson for Virgin Trains

New social media analysis by Virgin Trains of over 500,000 Christmas-related tweets has found that 1 in 5 people confess to hating the festive season.

To call out scrooges and spread some festive cheer, the company has enlisted the help of radio presenter Matt Edmondson.

RELATED: Donna Air Helps Launch Virgin Trains’ Partnership With Seatfrog

Social Media analysis showed that 81% of us love the festive season, where 19% (or 1 in 5) find the Christmas tweets negative and can’t wait for it to be over!

The study by Virgin Trains analysed over 500,000 Christmas related tweets to create a comprehensive view of our feelings towards the festive season.

TV presenter Matt Edmondson said, “Much like my family’s attitude to cracking out the board games on Boxing Day, us Brits are a divided bunch when it comes to getting into the Christmas spirit. From moaning about merry carol singers and bright festive lights to dreading Michael Bublé’s latest offering (for the record, I’m team Bublé all the way), there really are some scroogey tweets going around. I have my grumpy moments too (no, I don’t want to sample your sprouts, even if you’ve used Nigella’s recipe), but it’s easy to forget that this is the time of year to celebrate with loved ones and put our differences aside – even serious ones like Brussel sprout preferences. Amongst all the madness, it’s been good to see the funny side with Virgin Trains, as we welcome in the silly season (warts and all) and spread some cheer this Christmas.”

Other Blog Posts

Please provide as much information as possible.
Please list here any specific Talent in which you are interested, or a general description of your ideal Talent. Such as London based motor racing enthusiast. Must be under 30. Or Yummy Mummy etc.
We realise this information is sometimes confidential, however we need market sector as a minimum, such as Automotive, Cosmetic, Supermarket product, Gambling etc.
Please specify maximum budget in Euros, £ or US$ for Talent (a) for Shoot (b) for media usage, or for an event such as a Personal Appearance
For example, Asda Mums, teenage boys, car drivers, frequent holiday makers, afluent males 25-30.
If your enquiry is for a TVC or other media campaign please specify the Territory where this will be seen, such as UK only, all or parts of Europe, USA, Asia, Worldwide (specify countries).
If this enquiry is for an advertisement or endorsement, please specify which media will be used? Radio, TV, Satellite, Magazines, Press, Internet, Websites, Direct Mail, Email marketing, Outdoor (posters, bus stops, bus sides), In-store, POS, PR, Advertorials etc.
If this enquiry is for an advertising campaign or endorsement please specify the estimated media spend across all media, if known as this will have a direct bearing on the cost of the Talent.
If this enquiry is for an advertisement or endorsement please specify the proposed period of the campaign. i.e. 3 months, 6 months, 1 year. Option to renew beyond first year.
If not known or not yet decided please state Unknown. Otherwise please specify such as Central London, Europe, USA, worldwide location.
If not known or not yet decided please state Unknown. Otherwise give proposed date, or approximate date such as Mid-November, next year etc.
If you are not the decision maker for this enquiry please specify who is.
If this enquiry is for a Pitch please enter the date by which the information is required.

All information supplied concerning potential campaigns or bookings will be treated in the strictest confidence.

Leave a Reply

Your email address will not be published. Required fields are marked *

*