This month Puma launched their '24/7' brand campaign, a performance proposition for men, featuring four-time Formula One world champion Lewis Hamilton.
The advertising campaign kick starts a partnership which sees the F1 star spearheading the Men's Training Business, which redefines the sportswear brand's performance philosophy.
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Puma believe Hamilton is the perfect embodiment of the 24/7 training proposition. With his unending travels and insane schedule, he demonstrates just how necessary it is to have a wardrobe that performs from the gym to the street.
http://celebrity.co.uk/lewis-hamilton-named-new-face-puma/Adam Petrick, Puma's Global Director of Brand and Marketing, comments, "As the ultimate hustler, Lewis kicked ass while sporting pieces featured in the 24/7 campaign. He brings his own style and looks good while doing it, which is why he perfectly represents the 24/7 mindset."
As the newest addition to the Puma family, the 32-year-old Hamilton will spearhead the Men’s Training Business launch, beginning with the '24/7' marketing campaign, which redefines the brand’s performance philosophy in a time when workouts are no longer constricted to the gym.
The brand recognise that the city itself can be the gym, track and stage all day, every day, which is how “24/7” came about. The streetwear line is built to perform. Product designs feature a fusion of high performance training technologies with streetwear styling to create the most flexible collection to date.