Rapper Lady Leshurr and athlete Jazmin Sawyers co-star in Olay’s latest ad campaign for its Regenerist Cream.
Rapper Lady Leshurr and athlete Jazmin Sawyers co-star in Olay’s latest ad campaign for its Regenerist Cream, sharing their own skincare secrets and woes.
Directed by Great Guns’ Sam Faulkner, the two films see the celebrities start by discussing their initial skincare woes: Jazmin notes that, as an athlete, her skin goes through a lot whilst Lady Leshurr reminds viewers that regardless of your skin tone, you need SPF protection. They then explain the many benefits of Olay’s Regenerist Cream, putting the moisturiser to the test in front of the camera.
These new spots continue the original campaign launched in the US, starring actress Busy Phillips. With these new versions, director Sam Faulkner wanted to remain in the Olay world introduced by Busy, but reflect the individual talent of the UK ambassadors. In order to establish an instant connection with the audience, Sam strayed away from having a tightly scripted shoot, focusing instead on letting the voices of Jazmin and Lady Leshurr come through in an authentic and relaxed manner.
Sam Faulkner comments, “Jazmin and Lady Leshurr are brilliant choices for brand ambassadors. They embody modern British women in their determination, focus, energy, and attitude. Jazmin throws herself completely into everything she does – she’s so enthusiastic, high octane, and entirely positive. Lady Leshurr is a great performer and brings an exciting new attitude to Olay. I love that we took this famous, established brand and introduced this new energy through Leshurr. I don’t think anyone was expecting that.”