Kylie Minogue Partners with Benchmark Drinks

Kylie Minogue has unveiled her own wine brand in partnership with London distributor Benchmark Drinks.

Kylie Minogue for Benchmark Drinks

Kylie Minogue has unveiled her own wine brand in partnership with London distributor Benchmark Drinks, working as creative director on ‘a beautiful portfolio of premium wines’.

The singer launched the wine last week in the UK to coincide with her 52nd birthday.

Benchmark has previously released wines with cricketer Ian Botham and TV personality Graham Norton.

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Minogue is creative director for the range and played a key role in the wine’s production process, picking a “juicy and refreshing pale pink” with “notes of red berries and white blossom” during a London tasting.

“I have a great passion for rosé and have loved working for the last two years on developing Kylie Minogue Wines,” Minogue said. “Working with the brilliant team at Benchmark Drinks we have created a Rosé that I am truly enamoured by, it’s fresh, light and the perfect pink.”   

Paul Schaafsma, Managing Director at Benchmark Drinks, added, “It has been a privilege collaborating with Kylie to bring her rosé vision to life. 

“Kylie’s exquisite taste and refined palate made it a dream to develop this bespoke rosé blend, creating a beautifuly elegant wine which reflects the character of Kylie Minogue.”

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