"If only Enterprise could help me with all of my transportation needs." That's the sentiment expressed by House of Lies star Kristen Bell in a new Enterprise TV commercial.
The TV ad reflects a recent marketing shift for Enterprise that highlights the brand's comprehensive transportation offerings – including car, truck and luxury vehicle rental, as well as car-sharing and car sales – while also tapping into the things its customers are most passionate about.
The TV spot debuts on January 1 and 2, during the first-ever NHL Centennial Classic and the NHL Winter Classic hockey games. Kristen will also star in a series of digital ads that air on Enterprise's social media channels.
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Lee Broughton, Vice President, Enterprise North American Brand Marketing, comments, "No matter what your transportation needs may be, Enterprise has you covered. And as driving habits keep evolving, we want to keep reminding our customers that we always have their backs. Our new campaign featuring Kristen Bell really brings our brand positioning to life. She's relatable, inviting and charismatic. We know she will tell our story in an engaging way that really clicks with our customers."
In the digital spots, Kristen playfully interacts with Enterprise in a variety of humorous scenarios. For example, in one we see her haggling over the price of an Enterprise Car Sales vehicle as if in a Wild West duel, which quickly turns light-hearted when she learns that each vehicle comes with no-haggle pricing.
Kristen Bell's role as Enterprise celebrity ambassador comes on the heels of actor and comedian Joel McHale's recent appearance in an advertising campaign that showcased all of the ways Enterprise picks up its customers.
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