Kim Seok-jin, better known as Jin from K-pop group BTS, fronts the latest campaign for Korean beauty brand Laneige, promoting its new Bouncy & Firm Cooling Hydrogel Eye Patches.
The campaign puts the spotlight on Laneige's latest skincare product, which is designed to provide a quick cooling and refreshing treatment for the delicate eye area. The hydrogel patches are designed to help visibly reduce the appearance of puffiness while refreshing tired-looking eyes.
According to Laneige, the cooling patches can be used as a convenient 20-minute treatment, making them suited to moments when the eye area needs a quick refresh. The product forms part of the brand's wider focus on targeted skincare solutions that can easily be incorporated into everyday beauty routines.
Seok-jin brings his international profile and connection with the beauty and fashion industries to the campaign, helping Laneige showcase the new product to its global audience. His involvement also continues the brand's use of high-profile personalities to communicate its skincare offering across international markets.
Laneige shared campaign images across social media, writing: “These cooling hydrogel patches help visibly depuff + refresh tired-looking eyes in just 20 minutes. Jin-approved for whenever your eyes need a quick refresh.”
With Seok-jin at the centre of the campaign, Laneige combines its latest skincare launch with the global reach of one of K-pop's most recognisable performers, presenting the Bouncy & Firm Cooling Hydrogel Eye Patches as a simple addition to a daily skincare routine.
The copyright of images or video used herein are the property of Celebrity Group, or used with the permission of the copyright owners. Talent pictured herein does not necessarily imply any form of management or representation by Celebrity Group or that Celebrity Group was wholly responsible for a specific endorsement or activity. Celebrity Group works in partnership with many representatives of Talent and we are grateful for their permission to reproduce images and video on this website. Information on this site is provided as a free information resource to the Advertising, Marketing & Public Relations industry and is not intended for public use.
Read our terms and conditions.