Amgen today launched Cholesterol 911, a national initiative urging high-risk cardiovascular disease patients to reduce their risk of another heart attack or stroke by addressing their continued high LDL-C, or "bad" cholesterol.
Comedian and TV presenter Jay Leno has partnered with Amgen to motivate patients and caregivers to get in the driver's seat as it relates to their cholesterol management. Leno's familiar humor and love of cars are at the forefront of this message.
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A series of videos set in Leno's famous garage sound the alarm on the connection between high cholesterol and its link to heart attack and stroke.
"I have high cholesterol that thankfully I am able to control with the help of my doctor, but I've learned from some close friends about its connection to their heart attack or stroke," said Leno. "I have a lifelong passion for all kinds of vehicles, and I love driving them, but being in the back of an ambulance is not somewhere I ever want to end up. I hope this effort encourages people to see the emergency in high cholesterol and talk to their doctor to explore what more they can do to lower their cholesterol and risk of having another heart attack or stroke."
"We know these patients are worried about having another event and we want to encourage them to take action to further reduce their LDL-C by partnering with their doctor to ensure they are doing all they can to lower their risk," said James A. Underberg, M.D., clinical assistant professor of medicine at NYU School of Medicine. "As recognized by the recent ACC/AHA treatment guidelines, lower is better when it comes to LDL-C and these high-risk patients who may need treatment to reduce their risk of a subsequent cardiovascular event."
The launch follows the recently updated American College of Cardiology (ACC) and American Heart Association (AHA) Guideline on the Management of Blood Cholesterol which acknowledges the importance of significantly lowering cholesterol to reduce cardiovascular risk.
Additionally, the guidelines recognize that patients with cardiovascular disease at very high risk of another heart attack or stroke and above certain LDL-C levels should consider talking to their doctor about what more could be done to effectively control their cholesterol.