Directed by Louis Leterrier, the Wix.com TV commercial features Jason Statham and Gal Gadot as they beat a bunch of badies in a restaurant while an unsuspecting chef creates his own website with Wix. Since he has headphones on, he’s unable to realize what’s happening around him.
So what's the message? “To succeed in a disruptive world, Wix makes it easy to create your own stunning website,” the commercial explains.
RELATED: Jason Statham Teams with LG to Launch the New G5 Smartphone
The Super Bowl campaign, #DisruptiveWorld, includes short spots and multi-channel marketing and engagement opportunities.
Wonder Woman actress Gal Gadot comments, "I had so much fun working on the action-packed campaign that the Wix team created. It's also a creative way to show their users how to carry on in a disruptive world. It was an honour to work with [director] Louis and Jason who were natural fits to team up in the destruction."
"Fans around the world will surely recognize some famous faces, but the hero of the story is really our customer,” Omer Shai, CMO of Wix.com, said in statement. “The Super Bowl is an amazing platform to showcase our talents, but this campaign is about much more than the commercial. It is an ongoing narrative about Wix and our customers, and our message about always enabling our users in a world that is often disruptive so that they can be heroes."
The advert will air during the Super Bowl fourth quarter.