Idris Elba for Stella Artois

Idris Elba has joined forces with Stella Artois and stars in the brand’s latest advertising campaign.

Idris Elba for Stella Artois

Idris Elba has joined forces with Stella Artois, starring in and creative directing the Belgian brewery’s new Summer Like You’re On Vacation advertising campaign, promoting how to ‘make the most of summer days’.

The British actor and DJ posted on Instagram ‘I’ve collaborated with @StellaArtois to spread the word: you don’t have to go on vacation to get away. It’s all about perspective’.

RELATED: Idris Elba Fronts Thrive On Campaign to Raise Awareness for Purdey’s

Idris argues that even if you can’t make it to a place such as Ibiza, where Elba has a DJ residency, for some rest and relaxation, you have the power to make your own city a glamorous getaway.

The TV commercial is part of the brewer’s summer campaign, which kicked off with a Red Stella Cup plastic chalice launch.

The brand campaign is about putting Stella into real-life scenarios that resonate in the US, taking a more localized approach. Custom out-of-home (OOH) creative will encourage people to change their perspective on their hometown this summer.

“Summer equals vacation and vacation means that you splurge on that better drink, that nice restaurant, you name it,” saidPeter Van Overstraeten, vice-president, premium and super premium brands at Anheuser-Busch. “But vacations are never as long as we’d like them to be, so this summer we’re inspiring consumers to trade up to our premium European lager and embrace that vacation state of mind, all summer long.”

The TV spot, created by VaynerMedia, is set in New York City and directed by Henry Scholfield. It also features a never-before streamed track produced by Elba himself.

Other Blog Posts

Please provide as much information as possible.
Please list here any specific Talent in which you are interested, or a general description of your ideal Talent. Such as London based motor racing enthusiast. Must be under 30. Or Yummy Mummy etc.
We realise this information is sometimes confidential, however we need market sector as a minimum, such as Automotive, Cosmetic, Supermarket product, Gambling etc.
Please specify maximum budget in Euros, £ or US$ for Talent (a) for Shoot (b) for media usage, or for an event such as a Personal Appearance
For example, Asda Mums, teenage boys, car drivers, frequent holiday makers, afluent males 25-30.
If your enquiry is for a TVC or other media campaign please specify the Territory where this will be seen, such as UK only, all or parts of Europe, USA, Asia, Worldwide (specify countries).
If this enquiry is for an advertisement or endorsement, please specify which media will be used? Radio, TV, Satellite, Magazines, Press, Internet, Websites, Direct Mail, Email marketing, Outdoor (posters, bus stops, bus sides), In-store, POS, PR, Advertorials etc.
If this enquiry is for an advertising campaign or endorsement please specify the estimated media spend across all media, if known as this will have a direct bearing on the cost of the Talent.
If this enquiry is for an advertisement or endorsement please specify the proposed period of the campaign. i.e. 3 months, 6 months, 1 year. Option to renew beyond first year.
If not known or not yet decided please state Unknown. Otherwise please specify such as Central London, Europe, USA, worldwide location.
If not known or not yet decided please state Unknown. Otherwise give proposed date, or approximate date such as Mid-November, next year etc.
If you are not the decision maker for this enquiry please specify who is.
If this enquiry is for a Pitch please enter the date by which the information is required.

All information supplied concerning potential campaigns or bookings will be treated in the strictest confidence.

Leave a Reply

Your email address will not be published. Required fields are marked *

*