Hunza G taps Irina Shayk

Hunza G taps Irina Shayk

Russian model Irina Shayk has been selected as the face of Hunza G's Resort 2027 collection, starring in a new campaign photographed in Ibiza by Georgian photographer Davit Girogadzae. The collaboration brings together the model's established presence in the international fashion industry and the British swimwear label's distinctive approach to contemporary resort dressing. Shot against the backdrop of Ibiza, the campaign captures the relaxed atmosphere of the Mediterranean island while highlighting Hunza G's latest collection. Known for its textured swimwear, body-conscious silhouettes and signature crinkle-stretch fabric, the brand continues to draw inspiration from vintage fashion while creating designs suited to modern wardrobes. Shayk brings her characteristic confidence to the campaign, embodying the collection's combination of sensuality, playfulness and nostalgic references. The Resort 2027 range looks towards the aesthetics of the early 2000s, incorporating a sense of youthful energy into Hunza G's recognisable swimwear identity. Speaking about the collaboration, Shayk explained that she had admired the brand for years and that working together felt like a natural fit. She described the collection as sexy and playful, highlighting its early-2000s nostalgia as an element she particularly enjoyed. The experience was made even more special by shooting in Ibiza and being surrounded by friends. The choice of Ibiza provides an appropriate setting for a resort collection built around confidence, leisure and expressive summer style. With its beaches, Mediterranean scenery and association with international holiday culture, the island offers a natural backdrop for presenting swimwear designed to move between beachside relaxation and resort destinations. Photographer Davit Girogadzae brings his visual perspective to the project, capturing Shayk in imagery that connects the collection with the campaign's laid-back island atmosphere. The collaboration places equal emphasis on the garments and the experience surrounding them, creating a fashion narrative that feels personal as well as aspirational. Irina Shayk's involvement also reinforces Hunza G's connection with established names in fashion. The model has worked with leading designers, luxury labels and international publications throughout her career, building a portfolio that spans runway shows, editorial photography and major advertising campaigns. For Hunza G, the Resort 2027 collection continues the brand's exploration of swimwear that combines distinctive texture with versatile styling. Its recognisable fabric and vintage-inspired design language have helped establish a clear identity within the luxury swimwear market. By pairing Shayk with an Ibiza setting and a photographer whose work shapes the campaign's visual direction, Hunza G presents its latest collection through a combination of fashion, nostalgia and holiday culture. The result is a Resort 2027 campaign that celebrates playful styling, confident self-expression and the enduring appeal of summer-inspired design.