HARMAN International Industries has announced multi-award winning artist Tinie Tempah as global brand ambassador for the iconic JBL audio brand.
The advertising campaign will see Tinie appearing across several marketing, social media and brand awareness events throughout 2017.
RELATED: Tinie Tempah Teams Up With Barclays
With a number of global smash hits including Pass Out and Girls Like, Tinie’s commitment to champion the next generation of musicians (as demonstrated by collaborations with rising artists on YOUTH) is a mirror image of JBL’s own brand spirit and goals.
Nadin Mulder, Head of Customer Marketing HARMAN EMEA comments, “We are thrilled that Tinie is now part of our team and can’t wait to work with him to delight JBL fans around the world with engaging and exclusive events. His passion for music and authenticity perfectly matches JBL’s vision to create epic experiences that amplify life.”
Rock and pop star Tinie comments, "My approach to music has always come from what I know and therefore I’m a great believer that you’re the sum of your experiences. I’m really happy to be a JBL ambassador as, for me, the brand is all about creating new music experiences - whether that’s an exciting live event or just listening to music at home."
Tinie Tempah joins an impressive roster of JBL celebrity ambassadors including artists Demi Lovato, DNCE, producer Quincy Jones, NBA All-Star Stephen Curry and football star Jerome Boateng to name a few.