Gibson Brands has appointed guitar superstar Slash as Global Brand Ambassador, the first such designation in the company's history.
As part of his new role, Slash is developing new products with three of its celebrated guitar brands: Gibson Custom, Gibson and Epiphone.
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"It's an honor to be Gibson's first Global Brand Ambassador. I've been working with Gibson since the early days of my professional career and playing Gibson guitars since before that. I'm proud of the creative relationship we've developed over the years," he comments.
Slash's signature sound and epic solos were recorded with several of his favourite Gibson guitars, which introduced an entirely new generation to the power and passion of music delivered through those instruments. Over the past three decades, Slash has collaborated closely with Gibson and the company's CEO, Henry Juszkiewicz on several projects including product development, marketing, live events and supporting charitable initiatives with the Gibson Foundation.
"We are thrilled to recognize Slash as Gibson's first Global Brand Ambassador," said Henry Juszkiewicz, chairman and CEO of Gibson Brands. "Slash embodies the characteristics of creativity, passion and excellence that are so closely aligned with Gibson and we are very proud of the friendship and mutual success we have shared together for over thirty years. We are also very excited about the future products we will be announcing soon."
Slash is currently on the Guns N' Roses Not in This Lifetime Tour.