Dwayne Johnson features in a new campaign for Apple in which he uses the Siri function on his iPhone 7 to plan his day.
Dwayne “The Rock” Johnson has teamed up with Apple for a new TV commercial promoting voice assistant Siri.
“The Rock x Siri Dominate The Day” TVC sees Johnson hail a Lyft car, travel to Rome, take a selfie in space, and then turn up for a film shoot, all with the help of Apple’s voice assistant on an iPhone 7.
Tapping into Johnson, who was the highest-paid actor in 2016, according to Forbes, shows just how serious the U.S. technology giant is about pushing its voice assistant. Siri has often been seen to be trailing Amazon’s voice assistant Alexa and Google Assistant.
Dwayne created buzz on social media on Sunday before the advertising campaign was launched on Apple’s YouTube channel on Monday.
Apple has been recently talking up the potential of Siri in its products, particularly with the HomePod, a smart speaker that it unveiled in June. The HomePod has Siri built in and allows users to talk to it so it can carry out tasks.
“You should never, ever, under any circumstances, underestimate how much Dwayne Johnson can get done in a day with Siri. Follow the world’s busiest actor and Siri as they dominate the day,” Apple said in a caption accompanying the YouTube video.