Interactive luxury styling gaming app Drest has announced that award-winning and industry-leading make-up artist, Mary Greenwell has been appointed to create the game's entire digital make-up portfolio.
Mary, who has on-going collaborations with Chanel, Armani, Sensai and Suqqu and clients including Cate Blanchett, Jessica Chastain, Amanda Seyfriend and Uma Thurman has collaborated with the platform's in-house designers to bring inspiring make-up options to an interactive, virtual world.
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The partnership with Drest means that the app will add one more element to its styling game: virtual make-up. Designed for fashion lovers with an interest in styling, the app challenges users to create daily looks using the latest products from over 160 of the world’s leading fashion brands, including Gucci, Bottega Veneta, Prada and Off-White.
“The app is such a brilliant concept, it’s so much fun to be able to switch out eyeliner in a flash, or put more lashes on and change lip color in a heartbeat,” said Greenwell.
“I considered each avatar’s unique facial features and skin tone and developed makeup options that I hope everyone will feel excited to discover and experiment with.”
“Drest is unique in that it brings real-life elements into gameplay via luxury fashion brands and their latest products, as well as global locations, and daily creative challenges inspired by real time news - so we wanted to find a way to do the same for beauty,” explained Lucy Yeomans, creator, founder and CEO of Drest.
The Mary Greenwell challenge is now live on Drest and players can either select the limited edition Fashion Fantasy look designed by Mary for their avatar or create their own individual red carpet beauty look.