Danny McBride Stars in Mountain Dew Advertising Campaign

Mountain Dew has revealed Danny McBride as the new face of its new campaign.

Danny McBride for Mountain Dew

For Mountain Dew’s newest advertising campaign, Danny McBride has created a comedic character called Dewey Ryder who says that he is taking over from retiring Nascar racer Dale Earnhardt Jr.

In a new video (see below) released as part of the campaign, Dewey talks to a confused looking Dale about Nascar racing.

RELATED: Alec Baldwin Stars In New BT Mobile Advert

Chauncey Hamlett, Senior Director of Marketing, Mountain Dew says, “Dewey has no racing experience. No training behind the wheel. And, we have no idea how this is going to work out. We’ll definitely miss seeing Dale Jr. behind the wheel as he starts his retirement, as he is an incredible partner to the brand. Dewey Ryder brings something we’ve never seen before, from the way he holds a bottle of Dew to his bold, fun and boundary-pushing style.”

The extended cut, about two and a half minutes long, gets digital and social media distribution, as do some clever GIFs. And expect more Ryder, the “upgraded” model, in future Mountain Dew TV commercials.

If you happen to be a fan of Danny McBride’s hit series Eastbound and Down then this Mountain Dew ad should feel tailor-made for you. It is quintessentially McBride, as he uses his well-worn cocky machismo to deliver the laughs while acting as “Dewey Ryder,” the replacement for Dale Earnhardt Jr. as Mountain Dew’s driver on the NASCAR circuit.

Other Blog Posts

Please provide as much information as possible.
Please list here any specific Talent in which you are interested, or a general description of your ideal Talent. Such as London based motor racing enthusiast. Must be under 30. Or Yummy Mummy etc.
We realise this information is sometimes confidential, however we need market sector as a minimum, such as Automotive, Cosmetic, Supermarket product, Gambling etc.
Please specify maximum budget in Euros, £ or US$ for Talent (a) for Shoot (b) for media usage, or for an event such as a Personal Appearance
For example, Asda Mums, teenage boys, car drivers, frequent holiday makers, afluent males 25-30.
If your enquiry is for a TVC or other media campaign please specify the Territory where this will be seen, such as UK only, all or parts of Europe, USA, Asia, Worldwide (specify countries).
If this enquiry is for an advertisement or endorsement, please specify which media will be used? Radio, TV, Satellite, Magazines, Press, Internet, Websites, Direct Mail, Email marketing, Outdoor (posters, bus stops, bus sides), In-store, POS, PR, Advertorials etc.
If this enquiry is for an advertising campaign or endorsement please specify the estimated media spend across all media, if known as this will have a direct bearing on the cost of the Talent.
If this enquiry is for an advertisement or endorsement please specify the proposed period of the campaign. i.e. 3 months, 6 months, 1 year. Option to renew beyond first year.
If not known or not yet decided please state Unknown. Otherwise please specify such as Central London, Europe, USA, worldwide location.
If not known or not yet decided please state Unknown. Otherwise give proposed date, or approximate date such as Mid-November, next year etc.
If you are not the decision maker for this enquiry please specify who is.
If this enquiry is for a Pitch please enter the date by which the information is required.

All information supplied concerning potential campaigns or bookings will be treated in the strictest confidence.

Leave a Reply

Your email address will not be published. Required fields are marked *