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The film stars Cher and Future, who have never met before but can be seen harmonising and offering each other their signature vocals.
The iconic singer and chart-topping rapper teamed up for Gap’s 'Meet Me in the Gap' advertising campaign to create one of the fall’s catchiest tunes: a cover of Sly & the Family Stone’s 1968 hit, 'Everyday People'.
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GAP Chief Marketing Officer, Craig Brommers, comments, "As a brand, our heritage is rooted in being a beacon of hope and optimism while also bringing people together. Uniting two superstars like Cher and Future proves that no matter how different we seem, there is always a common thread that we just might not have discovered yet."
"When Gap said they wanted to team me up with a young artist, I knew it would be really beautiful," said Cher, 71, about her collaboration with Future. “We had a blast together.”
As for Future, the Gap is extra special since his 3-year-old son, Future Zahir, is already a model for the clothing retailer.
"It’s part of my DNA, growing up wearing Gap and now to see my son wearing it and in a campaign ties the whole family together," Future told People. "They have something for every age, every person in a family."
The brand campaign launches on September 18 across TV, outdoor, mobile, social, print, in store and digital.