Jam-maker Hartley's has teamed up with Geordie Shore star Charlotte Crosby for its diet wobble brand campaign. In the promotional material for Hartley's brand campaign Charlotte is encouraging Brits to swap their chocolate and crisps for Hartley's 10 calorie Jelly Pot.
She dresses as an Angel and Devil as research by Hartley’s 10 Calorie Jelly Pots finds that women have more willpower than men, with around 3 million men giving up New Year diets on 5th January, compared to women who are most
likely to fall off the wagon on the 14th January.
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Charlotte comments, "The best way to lose weight is to make a lifestyle change. Start exercising more, even if it is just taking the stairs or walking instead of driving short distances. You also need to watch what you eat, making sure that you cut down on sugary foods. When I get a craving for something sweet, I just eat a Hartley's 10 Cal Jelly Pot. They have only 10 calories in them and they satisfy that sweet craving, you also don't get the guilty feeling after. You also need to be realistic and allow yourself cheat days because being really strict on yourself is just no fun."
Hartley's brand campaign is based on findings that 8 out of 10 Brits are estimated to quit their New Year diet on the 14th January. Cravings (52%) top the list of triggers making us fall behind our diet goals followed by boredom (37.5%) and stress (29.2%).
Research by Hartley’s 10 Calorie Jelly Pots has revealed interesting gender, age and regional variances on why diets are abandoned. Between men and women, the former are most likely to wobble from their New Year diet on the 5th January in 2017 before the Christmas decorations have even come down. In comparison, women have more willpower with 14th January marked as the end of their new diets.