Football legend Jamie Redknapp has been announced as the new face of Burton Menswear and will front a new fashion campaign.
Signed by the menswear brand to launch its new collection, Jamie wears a selection of pieces from the spring/summer 17 range with a focus on spring wear and tailoring.
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Jamie Redknapp comments, "I'm delighted to be working with Burton. It's a brand with great heritage and I'm proud to be part of the story. It's always been important for me in my broadcast career to look both polished and stylish, and Burton always get it spot on."
Jamie also partners with Burton's Keepy Up Challenge, in partnership with Prostate Cancer UK.
The Prostate Cancer UK and Burton ‘Keepy Up Challenge’, designed to raise awareness for the charity, sees the Liverpool and England hero showing off his skills by doing as many ‘keepy ups’ as he can while seated and suited, before challenging other well-known sportsmen to do the same.
The SS17 imagery and Keepy Up Challenge video featuring Jamie will be live online from 16 March.
Burton is a large United Kingdom high street clothing retailer. The company was once a constituent of the FTSE 100 Index, but is now a trading name of Arcadia Group Brands Ltd, part of the Arcadia Group.