Hotels.com has announced the #BadAssBucketList trip with ‘Insta-grandma’ Baddie Winkle.
To promote Hotels.com’s rewards program, the 89-year-old celebrity influencer ticks items of her bucket list on a round the world trip, including VIP helicopter rides, samba dancing, and meeting NFL stars.
Recent research from Hotels.com conducted by One Poll in September reveals that one-in-five Millennials admit to taking travel inspiration based on the adventures of their grandparents and parents.
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Destinations on Baddie Winkle’s bucket list include Niagara Falls, the Grand Canyon, Rio de Janeiro, Paris, London and Dublin.
Baddie Winkle comments, "I am so excited for my trip with Hotels.com! I have always wanted to party in London, go to the Moulin Rouge in Paris and watch cheeky volleyball players do their thing on a beach in Brazil. Life is only as rewarding as you make it, so make the most of it!"
Winkle’s celebrity fans include Miley Cyrus, Khloe Kardashian and Nicole Richie. She’s the “perfect partner” for the campaign, says David Spasovic, Hotels.com marketing manager for Australia and New Zealand, “which is all about experiencing the best of the world, no matter what the age.”
The brand campaign has been created to promote Hotels.com's Rewards program, which gives members one hotel night for every 10 stayed.