Ant and Dec have been named Santander’s latest brand ambassadors, co-starring in the bank’s new mortgage advertising campaign.
The campaign, which features Ant and Dec’s own bank ‘Antandec’ – a play on the name Santander – will focus on how Santander helps customers realise their aspirations, in a light-hearted and engaging way.
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Ant and Dec are well-known as presenters of Ant & Dec’s Saturday Night Takeaway, Britain’s Got Talent and I’m a Celebrity… Get Me Out of Here!
The TV presenters jointly commented, “We’re really excited to be partnering with Santander. They presented us with a really fun creative which we couldn’t resist, who would say no to having their own bank brought to life?! We really hope people love the campaign as much as we do, and along with enjoying the humour, can see how Santander can help people with whatever their banking needs may be.”
Keith Moor, chief marketing officer at Santander, said: “We are thrilled to have Ant & Dec on board at this very exciting time for Santander UK.
“The concept behind the campaign and its speed to market is testament both to the power of a great idea and the synergy between the duo and the bank. We look forward to working closely with them over the years to come.”