American singer/songwriter Alicia Keys has provided the vocals for Tiffany & Co’s new advertising campaign Believe In Love. Alicia has recorded a capella version of her track ‘No One’, which will provide the campaign's soundtrack.
The Tiffany & Co commercial “honours commitment” and features a “diversity of real couples”. In a company statement about the commercial, it read: “[The campaign] honours commitment in its many forms and features a diversity of real couples in intimate, personal gestures that capture the emotional connection of each couple.”
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Alicia Keys says, "Love and commitment is as unique and individual as we are, and every relationship deserves to be recognized and celebrated. We need more love than ever right now, and I'm proud to lend my voice to something beautiful that is so true to the spirit of my music."
In addition to the film, directed by Darius Khondji, photographer Cass Bird also shot the couples' hands, adorned with multiple versions of Tiffany's iconic diamond ring.
And Alicia has admitted she is "even more in love" with her husband Swizz Beatz - whose real name is Kasseem Dean.
Speaking previously about her partner – with who she has sons Egypt, six, and two-year-old Genesis – she gushed, "We've been married for 7 years today and I'm like SO excited!!!!!
"We're even more in love, more full of potential and more excited about our future. We look at each other with the wonder of a child and I'm in awe of us everyday!
"I'm proud of the love we emanate and share with all we connect with and I can't wait for every day of the rest of our lives!!"