Adwoa Aboah partners with Range Rover

Adwoa Aboah partners with Range Rover

British model and activist Adwoa Aboah has been selected as the face of Range Rover's first fashion collection, an eight-piece capsule designed to reflect the luxury automotive brand's distinctive design philosophy. The collection marks an expansion of Range Rover's identity beyond its vehicles, bringing its approach to craftsmanship, sophistication and contemporary design into the world of fashion and lifestyle. The collaboration builds on Adwoa Aboah's existing relationship with Range Rover, with the model now taking on a leading role in introducing the brand's first lifestyle capsule collection. Known internationally for her work in fashion and her advocacy for mental health awareness, Aboah brings a distinctive personal style to the partnership. The eight-piece collection draws inspiration from Range Rover's design ethos, combining understated luxury with playful details and versatile pieces intended to reflect confidence and individuality. By extending its design principles into fashion, the automotive manufacturer is exploring new ways to connect with audiences who appreciate premium design, contemporary style and a considered approach to luxury. Commenting on the collaboration, Adwoa Aboah said: “I have worked with Range Rover for a number of years and so it’s a real honour to now be launching its first lifestyle capsule in such an exciting move for them. The pieces are elevated yet playful, making you feel free and confident”. Aboah's appointment reflects the growing relationship between the fashion and luxury automotive industries, where established brands increasingly explore lifestyle collections and partnerships to communicate their identities beyond their traditional products. Her involvement offers Range Rover an opportunity to introduce its fashion debut through a figure whose career spans modelling, creative projects and social advocacy. With Adwoa Aboah leading the campaign, Range Rover's first fashion collection represents a new chapter for the brand, translating its established design values into an eight-piece capsule that celebrates modern luxury, self-expression and confidence.