Yorkshire Tea launches a £7 million campaign aimed at celebrating the brand as a place ‘where everything’s done proper’.
Yorkshire Tea has announced its biggest advertising campaign to date, featuring a host of Yorkshire stars.
Yorkshire stars appearing in the campaign include the Kaiser Chiefs, Olympians Alistair and Jonathan Brownlee, and Sir Michael Parkinson.
The first of these TV commercials is being unveiled on the evening of March 4, during The Voice on ITV.
Produced alongside its creative agency, Lucky Generals, the 3 television commercials celebrate the brand as the place where ‘everything’s done proper’.
Yorkshire Tea’s Head of Brand Marketing Kevin Sinfield says, “Two years ago, we took our philosophy of properness and a fair bit of quirky Yorkshireness to the small screen through what was a hugely successful Brewtopia campaign. Now we’re taking our passion and commitment to doing things properly to the next level through our biggest marketing campaign to date. We’re extremely proud of the new adverts; they’re fun, engaging and entertaining and with well-known celebrities at the forefront, they will drive our mission to make our belief in properness culturally famous.”
Filmed at the firm’s HQ in Harrogate, there are also cameos from its own staff.
The campaign is supported through PR, digital and social media, as the brand seeks to grow its market share of 21.7% – placing it a close third in the UK market.