Olympic great Usain Bolt has been named PokerStars brand ambassador.
Usain announced his brand ambassador role via a social media exchange with fellow brand ambassador Kevin Hart and is set to appear in advertising campaigns geared towards introducing new audiences to the game.
PokerStars brand ambassador Usain says, “It’s a challenging game that’s fun, social and competitive so I’m pleased to be able to introduce it to my fans and to people around the world.”
Bolt will represent PokerStars in marketing campaigns and live appearances geared toward introducing new audiences to poker, said Eric Hollreiser, Vice President of Corporate Communications at PokerStars.
“Usain Bolt is a fierce competitor who pushes his game to the limits,” Hollreiser said. “But he’s also one of the most-liked athletes in the world. His strong global following and winning personality will help us to introduce poker in a fun, social and fast way.”
PokerStars operates the world’s most popular online poker sites, serving the global poker community. Since it launched in 2001, PokerStars has become the first choice of players all over the world, with more daily tournaments than anywhere else and with the best online security. More than 165 billion hands have been dealt on PokerStars, which is more than any other site.