Stacey Solomon has teamed up with Primark, launching her second fashion collection with the British high street brand.
Stacey Solomon once again turns celebrity designer by collaborating with Primark, fronting the brand for a second time having released her debut range last year.
Despite the fact that it doesn’t have an online store, Primark is still one of the high street’s success stories. Of course, this is largely down to its affordable prices and strong presence on the high street, despite a turbulent time for many brands. It could also be down to its hugely successful celebrity collaborations and endorsements.
It’s been a year since she released her first collection with the high street brand, a line so popular it sold out in some stores.
The Loose Women TV presenter commented, “I’m so overwhelmed and excited to have been asked to design another collection for Primark. I’m so thrilled that my last collection went down so well, and I can’t quite believe I’m doing it all again. I’ve loved Primark since I was a little girl, and I loved that I could afford the clothes but never compromised the quality. I love that there’s something for everyone and those are some of the big inspirations behind my newest collection. There are skirts you can wear with heels or trainers, baggy jumpers and statement tops. It’s all super comfy because I can only wear comfy these days. It is muted tones mixed with slogan tees, monochrome with a little bit of tartan sprinkled on top. I can’t wait to share it with you all.”
Prices of the collection range from £13 jumpers to £6 roll necks to £15 dresses. The new line will drop this Thursday, October 10.