United Kingdom-based Young’s Seafood Limited has joined forces with popular TV presenter Ruth Langsford in an initiative aimed at helping busy families prepare fish-focused dinners.
She stars in a new video with Young's chef Serge showing how to create hassle free meals.
RELATED: Heinz Partners With This Morning Presenter Ruth Langsford
Among the meals featured in the demonstrative videos is a fish-and-chips recipe using Young’s Chip Shop Cod Fillets with homemade chips, curry sauce and minted mushy peas.
Ruth Langsford says, "I’m a busy working Mum and know the pressure there is to put something tasty on the table that everyone will enjoy. I’ll definitely be trying these recipes at home – they’re delicious. It just goes to show what a range of lovely meals you can recreate straight from the freezer with Young’s. I really enjoyed creating this dish with Serge – he’s got lots of tips and tricks up his sleeve to take the hassle out of mealtimes."
The videos from the endorsement partnership will be available to view across social media channels, with mothers being the primary demographic Young’s is hoping to appeal to.
Jason Manley, Head of Frozen Brand at Young’s Seafood Limited, said his company was excited to be working with the TV icon.
"We want to inspire more people to love fish, so it’s great to be working with Ruth, who represents busy working Mums, to give them a helping hand in making quick, tasty family meals," Manley said.