Rosario Dawson Stars in New Hilton Brand Campaign

Rosario Dawson has been tapped as the face of Hilton’s Carry On Puerto Rico campaign, encouraging people to travel to the Caribbean island.

Rosario Dawson for Hilton

Hilton announced today the launch of an inspirational campaign intended to encourage travel to the island of Puerto Rico. “Carry On Puerto Rico,” features actress Rosario Dawson, whose family hails from the island. 

The celebrity-led campaign captures the spirit of one of the Caribbean’s most treasured destinations and conveys how visitors, especially those coming from the U.S., can immerse themselves in the island’s natural beauty as well as its vibrant and rich culture – from its best-in-class beaches to its lively music and diverse local cuisine, all within reach with just a short flight and a carry-on bag.


The creative campaign also reminds travelers of the breadth of hotel options on the island and promotes Hilton’s presence in nearly every corner of it. With eight hotels and resorts ranging from the newly renovated iconic Caribe Hilton and the tropical Embassy Suites by Hilton San Juan Hotel & Casino to Hilton Ponce Golf & Casino Resort and Embassy Suites by Hilton Dorado del Mar Beach Resort, there’s a Hilton hotel for every type of traveler.

“I am so thrilled to be a part of the Carry On campaign with Hilton,” said actress Rosario Dawson. “There’s just so much magic to this [island] and there are very few places in the world where people have that just innate deep sense of pride of just being from [Puerto Rico], and that’s here,” said Dawson, reflecting on how “Carry On” also captures the resilient spirit of Puerto Rico. “This is a place people want to come and visit.”

The content showcases the hospitality, passion and love for life among locals that is infectious to visitors, proving there is no better time to visit the island than now and no better place to stay than with Hilton.

“Rosario Dawson perfectly embodies the optimistic spirit of the island and we’re honored to have her represent this campaign,” said Kellyn Smith Kenny, Hilton’s chief marketing officer. “Rosario joins an impressive list of female celebrities featured in Hilton’s recent marketing campaigns who are lending their own unique voice to Hilton as the travelers’ champion, sharing how consumers can expect more and get more out of their travel experiences.”

The brand marketing campaign was developed in partnership with Matador Network and features a collection of creative assets in the form of video, social and digital that will reach audiences across a variety of channels.

Other Blog Posts

Please provide as much information as possible.
Please list here any specific Talent in which you are interested, or a general description of your ideal Talent. Such as London based motor racing enthusiast. Must be under 30. Or Yummy Mummy etc.
We realise this information is sometimes confidential, however we need market sector as a minimum, such as Automotive, Cosmetic, Supermarket product, Gambling etc.
Please specify maximum budget in Euros, £ or US$ for Talent (a) for Shoot (b) for media usage, or for an event such as a Personal Appearance
For example, Asda Mums, teenage boys, car drivers, frequent holiday makers, afluent males 25-30.
If your enquiry is for a TVC or other media campaign please specify the Territory where this will be seen, such as UK only, all or parts of Europe, USA, Asia, Worldwide (specify countries).
If this enquiry is for an advertisement or endorsement, please specify which media will be used? Radio, TV, Satellite, Magazines, Press, Internet, Websites, Direct Mail, Email marketing, Outdoor (posters, bus stops, bus sides), In-store, POS, PR, Advertorials etc.
If this enquiry is for an advertising campaign or endorsement please specify the estimated media spend across all media, if known as this will have a direct bearing on the cost of the Talent.
If this enquiry is for an advertisement or endorsement please specify the proposed period of the campaign. i.e. 3 months, 6 months, 1 year. Option to renew beyond first year.
If not known or not yet decided please state Unknown. Otherwise please specify such as Central London, Europe, USA, worldwide location.
If not known or not yet decided please state Unknown. Otherwise give proposed date, or approximate date such as Mid-November, next year etc.
If you are not the decision maker for this enquiry please specify who is.
If this enquiry is for a Pitch please enter the date by which the information is required.

All information supplied concerning potential campaigns or bookings will be treated in the strictest confidence.

Leave a Reply

Your email address will not be published. Required fields are marked *