British singer and Rimmel London ambassador Rita Ora stars in the beauty brand’s new campaign for the Match Perfection foundation, now available in 25 shades.
Last time Rimmel unveiled the fruits of a celebrity collaboration it was with Kate Moss, whose #1 Red lipstick remains a favourite among beauty editors. The brand’s new range, designed with Rita Ora, is just as suited to its creator as Moss’s – with bold colours and Pop Art-inspired packaging a sure-fire way to appeal to her legions of fans.
“It was so much fun working with Rimmel,” Ora said of the collaboration. “I guess we’re inspired by many of the same things – fashion, colour, sounds, style, life in general and London in particular. I hope Rimmel girls everywhere will love these colours as much as I do!”
For nails, 12 vibrant new shades of Rimmel’s best-selling 60 Seconds Nail Polish feature names such as Oragasm, Rita Rouge and White Hot Love, whilst the crayon-style Lasting Finish Colour Rush Balm comes in five new Ora-designed hues.
Rita Ora’s new range of nail varnishes and lip glosses is for the spring summer season and draws on festival chic
The Rita Ora Collection will be available nationwide from March 19, with prices starting at £3.69.