Pop princess Pixie Lott has been announced as the new face and eyes of 1-DAY ACUVUE DEFINE Brand Contact Lenses.
The singer and dancer models the brand’s NATURAL SPARKLE and NATURAL SHIMMER lenses, which are designed to enhance the natural colour of eyes.
On the product endorsement, Pixie says, “The lenses suit my vision correction needs, but also give my eyes that extra definition thanks to the subtle enhancement – they are definitely one of my must have beauty essentials.”
The pop star adds, “I love it that nobody can put their finger on the change but it’s only fair to be sharing my beauty secret with everyone so they can experience the lenses that are set to become a true beauty essential.”
Simba Smoby Toys recognised her potential as a brand ambassador when the company signed her up as the face of their ‘Steffi Love’ toy doll brand.
The new Pixie Lott/Steffi Love range of fashion dolls was officially launched at the London Toy Fair in January 2015 and will be in the shops for Christmas 2015.
WATCH: Pixie Lott for Steffi Love
The contact lenses are available for £45.50 for 30 pairs