The UK Post Office is launching its biggest marketing campaign to date for its savings products, and will for the first time use television to promote its savings options in an advertising camapign.
To front the campaign The Post Office needed someone “suave” and “sophisticated”. Someone respected the world over. Naturally, Celebrity Group were on-hand to provide the perfect ambassador: former James Bond actor Sir Roger Moore.
Moore, famously known for his role as 007, Roger becomes the latest celebrity to feature in a Post Office campaign. Other recently featured stars include boy band Westlife and the late Wendy Richards.
Post Office financial and travel services marketing director Doug Strachan says the aim of the new campaign is to demonstrate its confidence and stature in the financial services market and boost awareness of its range of savings offers.
The campaign comprised of TV, radio, outdoor, online direct mail and in-branch communications.
Strachan says it chose Moore to star in its campaign because of his “suave and sophisticated” reputation. “We wanted someone to represent financial services as being sophisticated and respected and we thought he was a good fit,” he says.