Celebrity Group secured the world’s most respected and widely recognised football referee, Pierluigi Collina, to star in a television and press brand campaign for Vauxhall.
This latest campaign to promote the Vectra and Signum ranges shows Collina driving the products under the slogan “Take control”.
Andy Gilson, Vauxhall marketing director, said: “As a referee, Collina has to have everything under control all of the time.
“The new Vectra and Signum’s advertising slogan is ‘take control’ as the latest version of our mid-size car features intelligent innovations for even greater dynamics, safety and comfort.”
During his 28-year refereeing career, Collina has overseen the 1996 Olympics final and the 1998-99 Champions League final, which saw Manchester United dramatically beat Bayern Munich in injury time.