Sometimes a celebrity and a brand are perfect for one another: a marketing match-made-in-heaven. Such collaborations appear so natural that people wonder why they hadn’t hooked-up sooner. This is exactly the kind of synergy that Celebrity Group achieved by bringing together world-renown celebrity chef, Marco Pierre White, and German food brand, Knorr.
When, in 2007, Marco shared one of his professional cheffing tips with the world – that he’d been using Knorr Stock Cubes as a seasoning, stating they enhanced flavours more subtly than salt and pepper, the culinary world took note.
“I’ve used Knorr Stock Cubes in my kitchens for 30 years. It is my secret ingredient.” Said White.
Not many celebrity chefs can bring the kind of attention to a campaign that Marco Pierre White can, if any; classically trained by Albert and Michel Roux at the legendary Le Gavroche, before training under Pierre Koffman at La Tante Claire, and then moving to work in the kitchen of mentor Raymond Blanc at Le Manoir, Marco Pierre White brought the cooking credentials needed to propel the knorr brand to an unprecendented level.