Client: Celebrity Group Book Celebs for Crufts 2015

Celebrity Group are proud to book celebs comedian Bill Bailey, and TV presenters Tess Daly and Alesha Dixon for Bayer Animal Health at Crufts 2015, providing the immaculately groomed dogs with celebrity treatment for the day and to raise awareness of the potentially fatal lungworm parasite.

Bill, Tess and Alesha provided the perfect mix of humour, glamour and star quality, with a genuine passion for animal well-being, and their appearance at the event was a great success.

Bill Bailey said that Crufts is “the ultimate in dogs” and compared it to a “dog Glastonbury” labelling the event “dog-stock“. The funny man and multi-instrumentalist was on the lookout for a Papua New Guinean singing dog to sample, stating that “if there’s going to be one anywhere in the world, right now, it’s gonna be here“.

On a more serious note, Bill said, “I didn’t realise that it (lungworm) was quite so prevalent around the UK and I think it’s spread to all parts of Britain now. And so I think this campaign is really to encourage dog owners to be a bit more aware about it, to find out about it, educate themselves a little bit about it, talk to their vets about it, and see if their dogs are at risk.”

No longer simply a dog show, Crufts celebrates every aspect of the role that dogs play in our daily lives and, for prospective dog owners and dog lovers, the annual event is the perfect opportunity to chat with Kennel Club Assured Breeders, rescue charities and breed experts about how to responsibly buy, train and enjoy life with your dog.

Speaking at the event, Tess Daly said, “We want to bring awareness to the BeLungWormAware campaign. We’re supporting the campaign because lungworm is a dangerous parasite. You’re dog can pick it up in the garden.”

Alesha Dixon commented, “It (lungworm) can be fatal. It’s just looking out for the signs… If your dog’s not the same or if your dog seems a little unwell, don’t just ignore it and think they’re okay… Go and get them checked out.

…We’re a nation of dog lovers and I think we respect our animals and I think that the public would appreciate being made aware of lungworm and the dangers of it… It’s about being a responsible dog owner and if you’ve got that compassion for animals, I think it’s about just doing the right thing and being on top of it and staying aware; and going to your vet for regular check-ups.

Crufts has changed in ways that couldn’t possibly have been imagined when the show was set up in Victorian times by Charles Cruft. Although it was a very different event in 1891, Charles Cruft was a great showman and would surely have enjoyed the size and scope of the event today, which is an essential date in any dog lover’s calendar.

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Synopsis:

Celebrity Group are proud to have booked comedian Bill Bailey, and TV presenters Tess Daly and Alesha Dixon for Bayer Animal Health at Crufts Dog Show 2015, providing the immaculately groomed dogs with celebrity treatment for the day and to raise awareness of the potentially fatal lungworm parasite.