Claudia Winkleman has been named the face of British brand Cannaray CBD, and will promote the 'little magic capsules' to spread the word about the benefits of CBD products.
Winkleman has been using the products for over six months prior to the partnership after they were recommended to help improve her sleep and cope with work and life pressures – making her well versed on the therapeutic benefits of CBD.
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The announcement marks the launch of Cannaray’s “Join the CBD Revolution” national outdoor and digital advertising campaign.
Claudia Winkleman uses Cannaray CBD products to help her unwind and improve sleep, and is encouraging others to join the “CBD revolution”.
The British TV and radio presenter announced the news on Instagram, posting 'Am so happy to say I’m now working with @cannaraycbd. They’re lovely, their CBD oil is bonkers good and they asked if I’d sit on a horse and hold a massive flag. Excellent'.
Cannaray’s CEO Scott Maguire said: “At Cannaray, we want to make it as easy as possible for people to experience the many benefits of CBD, and we are hugely excited to be leading the CBD revolution in partnership with Claudia. She is one of the UK’s most trusted people, a passionate advocate for CBD and an ideal partner to encourage millions of people to try CBD for the first time.
“We know that consumers and retailers are all looking for a trusted brand leader within CBD. Our market-leading investment in consumer advertising and in-store displays will help to remove any remaining mysteries about what CBD is and how to use it.”