Qatar Airways' first global World Cup campaign, created by 180 Kingsday, features a re-recording of the classic song 'Dancing in the Streets' with singer and TV star Nicole Scherzinger. The result is an upbeat and infectiously fun-filled 'musical' style TV commercial.
The World Cup is set to bring fans from all over the world together in Russia this summer, and this new anthem from Qatar Airways will unite them as never before. The catchy and uplifting song expresses the airline's firm belief that sports is a universal language which has the power to inspire and encourage people to follow their dreams.
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Nicole Scherzinger comments, "Music is a force for good. Historically, it is one of the most powerful forces for uniting humans because it transcends language barriers. This particular song that we're working on is so powerful and it has a strong message - it celebrates and unites."
In May 2017, Qatar Airways announced a groundbreaking sponsorship deal with FIFA, which saw the award-winning airline become the official partner and official airline of FIFA until 2022. The partnership, one of the biggest sporting sponsorships in the world, gives Qatar Airways extensive marketing and branding rights at the 2018 FIFA World Cup Russia and the 2022 World Cup Qatar, with an expected audience reach of more than two billion people per tournament.
Mr. Akbar Al Baker, Qatar Airways' Group Chief Executive, comments, "Our latest commercial expresses our excitement in being part of the 2018 FIFA World Cup RussiaTM, one of the most anticipated events on the global sports calendar. And we are delighted to have partnered with the extremely talented Nicole Scherzinger on this commercial. Nicole's voice truly conveys the excitement we all feel in the run-up to the FIFA 2018 World Cup RussiaTM, and captures our own enthusiasm about sports, as well as the power of an event like this in bringing people together."