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Posted by Celebrity Group on Sep, 23 2022

Puma and Neymar Jr. celebrate the beautiful game

Puma and Neymar Jr. celebrate the beautiful game

Neymar da Silva Santos Júnior was born in the outskirts of São Paulo, Brazil. He quickly became one of the most popular footballers in the world, which has led to his worldwide fandom.

Ahead of the World Cup, Neymar Jr. and PUMA present a new range of clothing that celebrates the ‘belo logo’, or the 'beautiful game'.

The Tropical collection is an ode to Neymar Jr.’s past, the sport that shaped him and the country that he was raised in. Going through the collection you not only get a sense of his Brazilian heritage, but also popular Brazil ’s street art and footballing culture

The collection’s main symbol is a vibrant embroidered bird sign, which is an homage to Neymar Jr.’s tattoo of three small birds with the phrase “Tudo Passa”.

The expression translates to "Everything Passes." a sentiment that reminds the Brazilian superstar to enjoy the moments of celebration and to bear the ways that life tests us. Neymar Jr's. own logo is also reinterpreted to match the collection's festive colour palette.

“Since joining PUMA, they have been bringing a lot of my personality into the collections. They are authentic pieces, with cheerful colors and references from my daily life, such as tattoos. This tropical collection was also created to remind me a little of the atmosphere of Brazil and who I am as a person,” said Neymar Jr.

The collection consists of a selection of premium basics, including a Relaxed Tee, Mock Neck Crew, Track Pants, Bomber, and more.

This Jacquard tee and shorts set has a specially designed, tonal pattern that's inspired from vintage football scarves. The detailed embroidery and premium construction add even more to the unique design.

Featuring Neymar Jr’s line of accessories, PUMA's two most popular footwear options, and a range of headwear to choose from, the collection offers one-stop shopping for all your lifestyle needs.

The PUMA leadcat Slide arrives in two styles, to follow up with the PUMA Slipstream Sneaker which is a new silhouette. It brings ‘80s basketball to the modern-day.

PUMA and Neymar Jr. have teamed up to promote their new collection ahead of the PUMA "Generation Fearless" campaign. This clothing line includes themed clothes that transcend generational boundaries as a way to encourage children to pursue their passions. The release date was September 22nd, 2022.

Did you know that having a brand partnership boosts your brand awareness and sales up to THREE times more than a similar advertising campaign without? 
 
Trust the experts! If you are looking for a celebrity or public personality to boost your brand, why not give the expert team at The Celebrity Group a call? 
 
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