In Stella Artois' new Super Bowl advertising campaign, Matt Damon makes a bold promise: Buy a limited-edition Stella Artois chalice and your money will help give a clean water supply to someone in the developing world for five years.
The TV commercial, called "Taps," reminds viewers that water is something we take for granted. Around the world, 844 million people do not even have a basic service providing water to their homes, according to the World Health Organization.
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"If just 1 percent of you watching this buys [a chalice], we can give clean water to 1 million people," says Damon in the ad.
The 30-second spot was purchased by Stella Artois (estimated price tag: $5 million). It's part of an ongoing endorsement partnership between the beer giant and Damon's nonprofit group, Water.org, whose mission is to provide access to clean water and sanitation in the developing world.
The chalices are sold on Amazon for $13, with $3.13 in proceeds from each purchase going to Damon's charity. The beer glasses are imprinted with designs by artists from India, Mexico and the Philippines, countries where Water.org currently works.
Additionally from now until April 15 every purchase of a Stella Artois 12-pack helps Water.org provide 12 months of clean water for one person in the developing world.