Lucy Mecklenburgh Fronts New Collection

Online retailer has named TV personality Lucy Mecklenburgh as the face of its V by Very summer collection.

Lucy Mecklenburgh for

With several brand campaigns under her belt already, including Ellesse and Barry M, the celebrity model and reality star has just been revealed as the new face of V by Very.

Pictured on an idyllic beach in Ibiza, Lucy can be seen posing in the online retailer’s new ‘High Summer’ collection, which is designed to flatter all shapes and sizes.

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The fashion campaign arrives just in time for the holiday season and features both retro and trend-inspired pieces to suit a variety of tastes.

Marketing Director, Kenyatte Nelson, comments, “Lucy’s flawless sense of style, fashion credentials, passion for health and fitness and ultimate desire to make the most out of every day, combine to make her the ultimate model for V by Very’s High Summer collection. The collection was designed to make women everywhere feel confident and beautiful in the sun. It includes a range of styles for all occasions, designed to flatter different shapes and sizes, making summer fashion accessible for everyone.”

Lucy, who is set to appear on The Celebrity Island with Bear Grylls this autumn, is popular for her sartorial displays on the red carpet and offers plenty of fashion inspiration to her followers on social media.

Speaking of the ad and her summer style, the brunette beauty said, “The campaign was amazing to shoot – it was shot in the most beautiful villa with the most incredible views.

“Wearing the collection for the first time made me feel excited about everything that summer brings and everything I’m looking forward to.”

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