Lucy Mecklenburgh Fronts New Very.co.uk Collection

Online retailer Very.co.uk has named TV personality Lucy Mecklenburgh as the face of its V by Very summer collection.

Lucy Mecklenburgh for very.co.uk

With several brand campaigns under her belt already, including Ellesse and Barry M, the celebrity model and reality star has just been revealed as the new face of V by Very.

Pictured on an idyllic beach in Ibiza, Lucy can be seen posing in the online retailer’s new ‘High Summer’ collection, which is designed to flatter all shapes and sizes.

RELATED: Miss Pap Taps Olivia Buckland

The fashion campaign arrives just in time for the holiday season and features both retro and trend-inspired pieces to suit a variety of tastes.

Marketing Director, Kenyatte Nelson, comments, “Lucy’s flawless sense of style, fashion credentials, passion for health and fitness and ultimate desire to make the most out of every day, combine to make her the ultimate model for V by Very’s High Summer collection. The collection was designed to make women everywhere feel confident and beautiful in the sun. It includes a range of styles for all occasions, designed to flatter different shapes and sizes, making summer fashion accessible for everyone.”


Lucy, who is set to appear on The Celebrity Island with Bear Grylls this autumn, is popular for her sartorial displays on the red carpet and offers plenty of fashion inspiration to her followers on social media.

Speaking of the ad and her summer style, the brunette beauty said, “The campaign was amazing to shoot – it was shot in the most beautiful villa with the most incredible views.

“Wearing the collection for the first time made me feel excited about everything that summer brings and everything I’m looking forward to.”

Blog Subscribe button

Save

Save

Save

Other Blog Posts

Please provide as much information as possible.
Please list here any specific Talent in which you are interested, or a general description of your ideal Talent. Such as London based motor racing enthusiast. Must be under 30. Or Yummy Mummy etc.
We realise this information is sometimes confidential, however we need market sector as a minimum, such as Automotive, Cosmetic, Supermarket product, Gambling etc.
Please specify maximum budget in Euros, £ or US$ for Talent (a) for Shoot (b) for media usage, or for an event such as a Personal Appearance
For example, Asda Mums, teenage boys, car drivers, frequent holiday makers, afluent males 25-30.
If your enquiry is for a TVC or other media campaign please specify the Territory where this will be seen, such as UK only, all or parts of Europe, USA, Asia, Worldwide (specify countries).
If this enquiry is for an advertisement or endorsement, please specify which media will be used? Radio, TV, Satellite, Magazines, Press, Internet, Websites, Direct Mail, Email marketing, Outdoor (posters, bus stops, bus sides), In-store, POS, PR, Advertorials etc.
If this enquiry is for an advertising campaign or endorsement please specify the estimated media spend across all media, if known as this will have a direct bearing on the cost of the Talent.
If this enquiry is for an advertisement or endorsement please specify the proposed period of the campaign. i.e. 3 months, 6 months, 1 year. Option to renew beyond first year.
If not known or not yet decided please state Unknown. Otherwise please specify such as Central London, Europe, USA, worldwide location.
If not known or not yet decided please state Unknown. Otherwise give proposed date, or approximate date such as Mid-November, next year etc.
If you are not the decision maker for this enquiry please specify who is.
If this enquiry is for a Pitch please enter the date by which the information is required.

All information supplied concerning potential campaigns or bookings will be treated in the strictest confidence.

Leave a Reply

Your email address will not be published. Required fields are marked *

*