The commercial sees Lil Wayne partying with both women and goats – a visual reference to the advertisement’s slogan, G.O.A.T., or “greatest of all time”.
The party kicks into high gear when the rapper asks someone to “pass the Bumbu”, which the ad claims is the G.O.A.T. among rums.
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Brett Berish, CEO of Sovereign Brands, owner of Bumbu, said: “Bumbu is a small-batch, limited production rum and we’ve been fortunate to have more demand than supply since it was first released.
“Lil Wayne was one of the first people to see it and became one of our earliest supporters.
“As Bumbu has grown and we’ve been able to bring it to new places around the world, making a video with Wayne was a fun and easy choice for us. It’s a perfect way to kick off our first-ever marketing campaign for this wonderful brand.”
The TV commercial was directed by Eif Rivera, who has previously directed music videos for stars including Kanye West, Nicki Minaj and 50 Cent.
The US rapper commented, “I fell in love with the bottle and the taste the first time I tried it. Now it's Bumbu everywhere - in the studio, parties, the VIP. All my people are on this Bumbu now. Bumbu listens to the streets. You have to. Like my businesses, there's no outside agency speaking for Bumbu.”