Kimberly Wyatt Launches New Specsavers Campaign

Kimberly Wyatt has teamed up with Specsavers to help find its Spectacle Wearer of the Year 2016.

Kimberly Wyatt for Specsavers

Former Pussycat Doll Kimberly Wyatt and Specsavers have launched the 2016 search for the Spectacle Wearer of the Year.

The singer and dancer has featured in a series of images to encourage UK spectacle wearers to enter the company’s annual specs selfie competition.

RELATED: Louis Walsh Launches Listen Up Campaign with Specsavers

She says, “My taste in glasses is inspired by my idols Marilyn Monroe and Brigitte Bardot who carried off that sexy cat’s eye style so well. I’ve worn glasses since I was teenager, I need them when I’m reading and writing my blogs, so it’s fun to be part of something that celebrates glasses and the people who wear them.”

The competition also raises valuable funds for anti-bullying charity Kidscape, which has totalled over £300,000 to date.

Kimberly, who returns to our TV screens to judge CBBC dance show Taking the Next Step, also commented, “Now that I’m a mum myself, I better understand how important it is to make children feel good about themselves.

“Bullying, whatever the reason, mustn’t be tolerated. The fact we’re raising awareness and helping make wearing glasses cool for people of all ages is really important.”

Now in its 21st year, Specsavers’ ‘Spectacle Wearer of the Year’ campaign is accompanied by an awards ceremony in London, with last year’s being hosted by Bradley Walsh.

Blog Subscribe button

Other Blog Posts

Please provide as much information as possible.
Please list here any specific Talent in which you are interested, or a general description of your ideal Talent. Such as London based motor racing enthusiast. Must be under 30. Or Yummy Mummy etc.
We realise this information is sometimes confidential, however we need market sector as a minimum, such as Automotive, Cosmetic, Supermarket product, Gambling etc.
Please specify maximum budget in Euros, £ or US$ for Talent (a) for Shoot (b) for media usage, or for an event such as a Personal Appearance
For example, Asda Mums, teenage boys, car drivers, frequent holiday makers, afluent males 25-30.
If your enquiry is for a TVC or other media campaign please specify the Territory where this will be seen, such as UK only, all or parts of Europe, USA, Asia, Worldwide (specify countries).
If this enquiry is for an advertisement or endorsement, please specify which media will be used? Radio, TV, Satellite, Magazines, Press, Internet, Websites, Direct Mail, Email marketing, Outdoor (posters, bus stops, bus sides), In-store, POS, PR, Advertorials etc.
If this enquiry is for an advertising campaign or endorsement please specify the estimated media spend across all media, if known as this will have a direct bearing on the cost of the Talent.
If this enquiry is for an advertisement or endorsement please specify the proposed period of the campaign. i.e. 3 months, 6 months, 1 year. Option to renew beyond first year.
If not known or not yet decided please state Unknown. Otherwise please specify such as Central London, Europe, USA, worldwide location.
If not known or not yet decided please state Unknown. Otherwise give proposed date, or approximate date such as Mid-November, next year etc.
If you are not the decision maker for this enquiry please specify who is.
If this enquiry is for a Pitch please enter the date by which the information is required.

All information supplied concerning potential campaigns or bookings will be treated in the strictest confidence.

Leave a Reply

Your email address will not be published. Required fields are marked *