Jonathan Van Ness Fronts Poo-Pourri Brand Campaign

Queer Eye star Jonathan Van Ness has teamed up with Poo-Pourri, starring in the toilet fragrance spray’s latest ad campaign.

Jonathan Van Ness for Poo-Pourri

Queer Eye‘s Jonathan Van Ness is the new celebrity spokesperson for the toilet spray Poo~Pourri and shares a LOT in a new video talking about his desire to de-stigmatize pooping and get rid of “poo shame.”


Jonathan Van Ness commented, “I love the idea of de-stigmatizing things that have shame attached to them. I’ve dealt with poo shame myself and this campaign was a fun way to instill confidence in others. People poop, and sometimes you feel weird about pooping, but you just gotta go!”

Taking the world of celebrity endorsements to a new level, Van Ness plays a toilet stall cheerleader in a series of new ads for the company.

Van Ness also shared his most embarrassing poo story in a graphic, behind-the-scenes interview:

“It was Sepulveda and Pico, and I was in a Kia Rio, at a red light, with nowhere to run. And it wasn’t a ‘shart’ or a ‘chancer,’ as my step-dad would have said. (A chancer is when you have to fart and so you take a chance but you’re not sure. And you fart…) This wasn’t a chancer — this was a 27-year-old having a full diarrhea BM that was brought on by a hot, seafood spinach salad with a kombucha and frozen yogurt. And then I got in the car and I … just gallons of sh*t. Gallons and gallons. But I didn’t even have time to spray the PooPourri on my car seat before I sh*t my pants in the car.”

Other Blog Posts

Please provide as much information as possible.
Please list here any specific Talent in which you are interested, or a general description of your ideal Talent. Such as London based motor racing enthusiast. Must be under 30. Or Yummy Mummy etc.
We realise this information is sometimes confidential, however we need market sector as a minimum, such as Automotive, Cosmetic, Supermarket product, Gambling etc.
Please specify maximum budget in Euros, £ or US$ for Talent (a) for Shoot (b) for media usage, or for an event such as a Personal Appearance
For example, Asda Mums, teenage boys, car drivers, frequent holiday makers, afluent males 25-30.
If your enquiry is for a TVC or other media campaign please specify the Territory where this will be seen, such as UK only, all or parts of Europe, USA, Asia, Worldwide (specify countries).
If this enquiry is for an advertisement or endorsement, please specify which media will be used? Radio, TV, Satellite, Magazines, Press, Internet, Websites, Direct Mail, Email marketing, Outdoor (posters, bus stops, bus sides), In-store, POS, PR, Advertorials etc.
If this enquiry is for an advertising campaign or endorsement please specify the estimated media spend across all media, if known as this will have a direct bearing on the cost of the Talent.
If this enquiry is for an advertisement or endorsement please specify the proposed period of the campaign. i.e. 3 months, 6 months, 1 year. Option to renew beyond first year.
If not known or not yet decided please state Unknown. Otherwise please specify such as Central London, Europe, USA, worldwide location.
If not known or not yet decided please state Unknown. Otherwise give proposed date, or approximate date such as Mid-November, next year etc.
If you are not the decision maker for this enquiry please specify who is.
If this enquiry is for a Pitch please enter the date by which the information is required.

All information supplied concerning potential campaigns or bookings will be treated in the strictest confidence.

Leave a Reply

Your email address will not be published. Required fields are marked *