Jessica Alba has collaborated with HelloFresh, fronting the weekly meal kit company’s latest marketing campaign.
Jessica Alba has collaborated with HelloFresh, fronting the weekly meal kit company’s latest campaign, featuring ‘specially-curated recipes, expert tips, new product offerings’, as well as items from her brand, The Honest Company.
Kicking off today with the introduction of the first-ever HelloFresh Date Night Box, the endorsement partnership will extend across multiple phases all designed to help consumers connect with loved ones over the dinner table.
“It’s important for me to be able to share a homemade meal with the people I love. I am a huge fan of HelloFresh, and no matter how busy my day is, I know I can rely on them to cook easy and delicious meals at home,” said Jessica Alba, Founder of The Honest Company and Honest Beauty. “I am excited to announce that we have teamed up to bring easy recipes to life for some of my favorite occasions – date night, family dinner and holiday entertaining.”
Available now through September 7 for $49.99 plus $6.99 shipping, the HelloFresh Date Night Box provides everything needed to create an unforgettable “night in” with a special someone. Designed by Alba, the box includes fresh ingredients and step-by-step instructions needed to cook a three-course dinner for two.